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Digital asset specifications

When requesting graphics from Creative Services or an agency, follow the specifications below to ensure that assets are created to spec and display correctly on the responsive pages.

Quicklinks

Getting started

Authoring and publishing pages

Components

Workflows

Digital asset specifications

Digital asset management

Adding and publishing assets

Sample graphics

Where to find sample graphics

Samples of all assets can be found in the Prod AEM DAM samples folder: 

Graphic standards

Asset naming converntions are important to follow so that they are findable in the DAM in the future. If an asset is added to the DAM that cannot be found using key words later, it could be essentially lost forever in the DAM.

Use descriptive file names

Asset names should describe the asset itself so that if someone later searches for the asset, they can find it using key words in the file name. For example,  an icon of a birthday cake would be named like this: icon-birthday-cake.svg. If someone sees the image on the site and it is a birthday cake icon, they will go into the DAM and search for words like "birthday" and "cake" and "icon", the file with the name "icon-birthday-cake.svg" will display in the search results.

Use dashes between words

Asset names should have dashes between words. Do not string numerous words together. For example, "iconbirthdaycake.svg" will never be found if someone uses the word "birthday" or "cake" to search for it. It would only be found if someone searched using "iconbirthdaycake" which would be impossible to guess as a search term.

Assets used on CasinosBC.com must be web optimized before used. Large files can negatively affect page load, especially on mobile devices. This should be avoided as it is an extremely bad player experience.

SP (Service provider) pages

This is the image that displays at the top of each Service Provider (SP) page, for example the Parq Casino Vancouver.

Here is the desktop location image:

Specifications
  • Responsive: image crops to centre
  • Dimensions: 1106 x 619 px
  • File size: > 300 KB
  • File type: JPG

Graphics used on all other page types

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Our operations span the entirety of the province that we now call British Columbia. We respectfully acknowledge that we are guests in the territories of more than 200 First Nations, each with unique traditions, cultures, and histories. We are grateful to these First Nations caretakers for their stewardship of these lands and waters since time immemorial. 

BCLC is committed to establishing and maintaining good relations with all First Nations, Métis, and Inuit people in British Columbia and beyond. Our journey has only recently begun, and we have a lot of work to do in collaboration with Indigenous Peoples to understand the Truth, reconcile the past, and truly generate win-wins for the greater good, together.

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